Step 1: Add a Professional Photo
Unlike resumes, which more or less all look the same on a recruiter’s desk, your LinkedIn profile allows you to get more dynamic and visual. The first and easiest way to take advantage of that is to add a professional headshot to your page. There are services that will take these photos for you if you don’t have access to a photographer (but think about it—most of us have a friend or random uncle who’s passionate about digital photography). By adding a photo, you give people visiting your LinkedIn profile a multi-dimensional impression of who you are. Suddenly, you’re not just another anonymous applicant. You’re a friendly face.
Step 2: Add Keywords
Among the many things that LinkedIn offers, its search tool is hugely important to recruiters everywhere. Long before they actually post an open position on LinkedIn and elsewhere, many company recruiters will take a peek to see if any profiles match the experience they’re after. They do this by searching LinkedIn for certain keywords. By adding these keywords to your profile summary, you can capitalize on those searches. It’s passive job searching at its finest—use the right keywords and the recruiters will come to you.https://91b7ccca82ae70e4e1b3baf939438566.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.htmlHow do you do this? Start by using the LinkedIn search yourself. Look up your ideal job title and look for other profiles that pop up. Take a look at job postings for similar roles in your field. What keywords appear again and again? Sometimes it helps to print out those postings and actually highlight the buzzwords used, so you can visualize patterns.Here’s an example of what a person who’s looking for a job as a recruiter might want to add to their LinkedIn profile: talent acquisition, candidate experience, recruiting, talent, talent development, employer branding, and talent management. By adding these keywords to their profile, this person might appear in more search results for recruiting-related jobsSo once you know your keywords, fold them into your summary section. Speaking of:
Step 3: Write a Killer Summary
Too often, we see people who either skip their summary section entirely or barely put any thought into it. Big mistake. Your summary section is another opportunity to humanize your profile and make yourself memorable to recruiters. Focus on selling yourself, particularly the traits that make you unique. What are you passionate about? What do you want to do next and why? By focusing on writing a value-based summary (i.e. what you’d bring to a team or company), you’ll attract more notice. You can also use this section to focus on what you want to be doing, downplaying any work you’ve done that you don’t want to do in future positions.