Considering that the major factor behind the rising popularity of CSR has been the constantly evolving stakeholders’ expectations of organisations’ contribution to society, it is essential that CSR activities reflect stakeholders’ values and expectations. Thus, when deciding on an appropriate CSR communication strategy, I advise that organisations should be mindful of the specific stakeholder groups the CSR communication is intended for. This is because how firms communicate their CSR activities is critical in establishing and sustaining relationships with their stakeholders.
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