New Book Offers Guide to Purposeful CSR
What does it mean for businesses to truly embrace their responsibility to society? Eche Munonye’s latest masterpiece, “From Philanthropy to CSR: The Evolution of Corporate Responsibility in Nigeria,” answers this question in a way no book has before. As the first indigenous guide to CSR in Nigeria—and Africa—it provides a blueprint for building purpose-driven, impactful, and sustainable corporate responsibility strategies.
For decades, CSR in many African businesses meant little more than an annual donation or a community project for show. Munonye challenges this mindset head-on. He argues that CSR must move beyond feel-good initiatives to become an integral part of business operations—driving societal change while delivering long-term value to companies.
What makes this book a game-changer is how it blends historical context with actionable insights. It takes you on a journey through Nigeria’s CSR evolution, revealing the lessons learned and the opportunities ahead. For instance, it shows how some of Nigeria’s biggest brands have turned CSR into a competitive advantage, fostering goodwill, loyalty, and trust among stakeholders.
But this book isn’t just about the past—it’s a practical guide for the future. Whether you’re a CSR professional tasked with designing impactful programs, a business leader looking to align profits with purpose, or a policymaker shaping national strategies, “From Philanthropy to CSR” equips you with tools to make CSR a meaningful force for change.
Here’s a glimpse of what you’ll find:
- How to design CSR programs that resonate with local communities while meeting global standards.
- Real-life examples of CSR success stories and pitfalls to avoid.
- A forward-thinking framework for integrating CSR into your business DNA.
This isn’t just a book—it’s a wake-up call. Africa is at a critical crossroads, where businesses can either continue treating CSR as an afterthought or step up to lead the charge for sustainable development.
If you’re serious about purposeful CSR, this book needs to be on your desk, in your meetings, and part of your strategy. Because the future of CSR in Africa starts here.
Get your copy today and get for friend.
Read it. Live it. Share it. Let’s redefine corporate responsibility for the BEST.
