How GLO is using CSR as strategy for unique service delivery in Nigeria

Undeniably, Globacom has ruled the world of Nigeria’s telecommunications since its launch in 2003. As the third telecom operator to enter the market, it revolutionized the industry with its groundbreaking per-second billing system—something that had never been done before. This innovative approach democratized mobile services, making them accessible to a broader population and setting the stage for future advancements.

With a subscriber base of over 60 million and a market share exceeding 26%, Glo has remained a powerful force in Nigeria’s telecom sector, contributing significantly to both the industry’s growth and the country’s GDP. By 2023, the telecommunications industry contributed 14.38% to Nigeria’s GDP, largely due to the dedication and innovation of operators like Globacom.

One of the company’s most notable achievements is its Glo 1 submarine fiber optic cable, which has provided uninterrupted, high-speed internet connectivity since 2016. Even when other providers faced disruptions due to undersea cable cuts, Glo 1 remained resilient, offering seamless service to individual and corporate customers alike. Its durable infrastructure and strategic upgrades have positioned it as a leader in reliable internet services.

In addition to its technical achievements, Globacom’s commitment to corporate social responsibility (CSR) sets it apart. From consultations with stakeholders to community engagement in Rivers State, Glo has demonstrated a deep understanding of its role in fostering social and economic development. These efforts have not only bolstered its reputation but also enhanced its image among local communities.

Globacom’s CSR extends beyond Nigeria’s borders, as seen in its sponsorship of CNN’s African Voices Changemakers. This platform shines a spotlight on influential African musicians, including Glo ambassadors like Chike, Candy Bleakz, and L.A.X., showcasing how the company supports both technological and cultural growth across the continent.

Globacom continues to innovate, most recently with the launch of My-G data bundles. Tailored for the youth, these affordable packages provide access to popular apps like WhatsApp, TikTok, and Instagram, further reinforcing the company’s dedication to meeting the needs of its diverse customer base.

As Globacom looks to the future, it remains focused on supporting Nigeria’s digital economy, with plans for innovation hubs and increased digital literacy. These initiatives, combined with its serious commitment to quality service and CSR, ensure that Globacom will remain a key player in Nigeria’s telecommunications space for years to come.