The La Casera Company Plc (TLCC) has strengthened its commitment to sustainability and innovation with the unveiling of an eco-conscious and vibrant new look for its SMOOV Chapman brand.
At the launch event, TLCC’s Managing Director, Chinedum Okereke, emphasized the company’s dedication to responsible business practices, highlighting that TLCC has achieved an impressive 85% market growth by prioritizing both innovation and sustainability.
The rebranded SMOOV Chapman, featuring a modern, youth-centric design, carries the tagline: “Fresh Label…Same Original Taste…SMOOVIT.” According to Okereke, this transformation aligns with TLCC’s mission to reduce environmental impact while meeting evolving consumer preferences.
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“We partnered with a top-tier label research agency to understand what our valued consumers want in sustainable packaging. The outcome is what we proudly unveil today—a fresh, eco-friendly look that retains the same great taste,” he stated.
Okereke further noted that SMOOV Chapman was introduced into TLCC’s portfolio in response to the growing demand for diverse, responsibly produced beverage options. Over the next six months, the company will roll out an extensive awareness campaign to reinforce the brand’s sustainability efforts and consumer appeal.
TLCC’s Commercial Director, Vishal Kaveti, added that the new label’s vibrant, artistic design reflects the company’s dedication to environmentally friendly innovation. He reassured consumers that while the packaging has evolved, TLCC remains committed to maintaining its premium quality and taste.
“The refreshed label embodies a blend of sustainability and creativity, ensuring we stay ahead of industry trends while delivering a premium, responsible Chapman experience,” Kaveti said.
With this strategic rebranding, TLCC continues to set new standards in sustainable innovation, demonstrating that environmental responsibility and business growth can go hand in hand.
