csrreporters 
Why “Purpose 2035” Is a Must-Read for Anyone Serious About ESG and Sustainability
Every now and then, a book comes along that doesn’t just add to the ESG conversation—it reframes it.
Purpose 2035 is one of those books.
This Is Not Another CSR Book
Let’s be clear from the start.
If you are looking for a step-by-step manual on how to run a CSR department, this is not it.
And that is precisely the point.
For too long, Corporate Social Responsibility has been treated as an add-on. A department. A line item. Something companies do after profit has been made.
“Purpose 2035” challenges that thinking head-on.
It makes a stronger argument:
Responsibility is no longer a support function. It is the business itself.
From “Doing Good” to “Being Responsible”
One of the most powerful ideas in the book is the shift from doing good to being good.
It sounds simple. It isn’t.
Because “doing good” is occasional.
It is visible.
It is often performative.
But “being responsible” is structural.
It affects how decisions are made.
How value is created.
How companies engage with people, communities, and the environment.
This distinction alone makes the book worth reading.
It forces you to rethink what impact actually means.
A Reality Check for ESG in Africa
Across Africa, ESG is gaining traction.
Companies are publishing reports.
Investors are asking questions.
Sustainability has become part of corporate language.
But there is still a gap.
A gap between narrative and reality.
Between reporting and impact.
Between intention and accountability.
“Purpose 2035” does not ignore this gap.
It confronts it.
Drawing from real experiences and observations through CSR REPORTERS, the book offers an honest look at how organisations operate—and where they fall short.
It doesn’t romanticise sustainability.
It grounds it.
Why This Book Matters Now
Timing matters.
And this book arrives at a moment when businesses—especially in emerging markets—are under increasing pressure to redefine their role.
Climate change is no longer abstract.
Inequality is no longer distant.
Technology is reshaping everything.
The question is no longer whether businesses should respond.
It is how.
“Purpose 2035” steps into that space with clarity.
It connects global conversations to African realities.
It speaks to both ambition and constraint.
It recognises that sustainability in Africa cannot simply mirror models from elsewhere.
Not Theory—A Lens
One of the most refreshing things about this book is its tone.
It doesn’t preach.
It doesn’t overwhelm with jargon.
Instead, it offers a lens.
A way of seeing business differently.
Through this lens, companies are not just profit-making entities—they are systems of influence. Systems that shape lives, communities, and futures.
And with that influence comes responsibility.
For Leaders Who Want to Build What Lasts
This is a book for people who are thinking long-term.
Executives.
Sustainability professionals.
Policy makers.
Entrepreneurs.
Anyone who understands that the future of business will not be defined by profit alone—but by purpose, credibility, and impact.
It challenges leaders to move beyond optics.
To build organisations that are:
- Ethical by design
- Inclusive in practice
- Sustainable at their core
Not as a strategy—but as an identity.
Why It Belongs in Your Collection
Some books you read once.
Some books you return to.
“Purpose 2035” falls into the second category.
Because it is not tied to trends.
It speaks to something deeper—the evolution of business itself.
And in a world where ESG is becoming more complex, more scrutinised, and more consequential, that perspective is valuable.
It helps you think.
It helps you question.
It helps you see beyond what is presented.
The Bigger Picture
What makes this book particularly relevant is its honesty.
It acknowledges that:
- Not all impact is real
- Not all narratives are accurate
- Not all sustainability efforts are equal
And yet, it does not dismiss the space.
Instead, it calls for something better.
More intentionality.
More accountability.
More alignment between what organisations say and what they do.
There is a shift happening.
From CSR to ESG.
From philanthropy to responsibility.
From visibility to credibility.
“Purpose 2035” captures that shift—and more importantly, it challenges you to be part of it.
Because the future of business will not be built by those who simply adapt.
It will be shaped by those who understand what responsibility truly means—and are willing to act on it.
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