CSR has the power to influence stakeholders’ favourable perception and contribute towards maximising the earning potential of corporate reputation.
Remember that corporate reputation is largely influenced by stakeholders’ assessment of the organisation’s social responsibility, in terms of how well the organisation’s CSR initiatives and outcomes meet stakeholders’ social and environmental values and expectations. As such, CSR has become a major driver of corporate reputation.
Not only that, the social responsibility activities of organisations could also be the singular factor to distinguish an organisation and give it an edge even over other “reputable” organisations.
