In a pioneering initiative, Kehinde Ipaye, Chief Executive Officer of Arbitos Diesel, has called upon Nigerian youths to seize control of their narrative within their respective industries by embracing disruptive sales marketing strategies.
Addressing the youth in an open letter issued yesterday in Abuja, Ipaye urged them to adopt disruptive sales marketing techniques as a cornerstone of their entrepreneurial endeavors. He underscored the significance of challenging established industry norms and crafting their unique narratives.
Ipaye highlighted the recent launch of a new office and the rebranding of the diesel delivery app as a testament to a dedicated commitment to innovation and the transformation of the industry. He stressed, “Dear young Nigerian entrepreneurs, your mission is to disrupt any industry you step into. Take charge of your narrative, distinct from the prevailing industry norms. Stick to your story, and even in the worst-case scenario, two narratives can coexist.”
Emphasizing the visionary aspect of this initiative, he mentioned that this call to action is geared towards fostering a forward-thinking approach to business and empowering the next generation.
This encouragement to embrace disruptive sales marketing signifies a pivotal shift towards empowering Nigerian youths to carve their paths in the entrepreneurial landscape, breaking away from traditional industry frameworks.
