From Hits to Heart: The Charitable Side of Nigerian Music Stars

The business of music is not just about entertainment alone but also a fully-fledged business that must assume its rightful place the business enterprise that it is. In fact, it is high time the musicians in Nigeria began to look beyond their craft as mere means of livelihood for themselves alone. Nigerian music entertainers must also think about given back to a society that has given them so much. There is no gainsaying about the fact that Nigerian musicians must practice corporate social responsibility CSR, just like every other business which music also belongs to.

According to the popular financial media website, Investopedia, “To sum it all up, even a small investment in corporate social responsibility initiatives can have impact on how profitable a CSR venture can be.”

The foregoing is so much ado about something: That in the Nigerian music industry, a new beat has emerged—one that reverberates with the rhythm of philanthropy. For real, the business of music in Nigeria, while predominantly an entertainment powerhouse, has transcended its traditional boundaries to embrace a profound social responsibility face. A quick look at lives and charitable endeavours of some of Nigeria’s most philanthropic musicians, showcasing how they give back to the society that has propelled them:

Davido: A Heart of Gold

David Adedeji Adeleke, popularly known as Davido, is not just a chart-topping Afrobeats sensation but also a beacon of generosity. Known for his infectious hits like “Fall” and “If,” Davido’s charitable acts are as impactful as his music. In 2021, he famously raised over 200 million Naira (approximately $480,000) through social media for his birthday and donated the entire amount to orphanages across Nigeria, adding 50 million Naira of his own money to the fund. Reflecting on this act, Davido stated, “We rise by lifting others, and I am glad to help those in need.” The big one will be his revelation that he hands out the huge sum of N300million to the orphanages in Nigeria on an annual basis. This unprecedented act of kindness underscored his commitment to supporting vulnerable children and showcased his belief in using his platform for societal good.

2Baba: Champion of Peace and Education

Innocent Ujah Idibia, better known as 2Baba or Tuface, is another stalwart in the Nigerian music scene whose philanthropic efforts have left an indelible mark. With a career spanning decades and hits like “African Queen,” 2Baba’s influence extends beyond music. Through the 2Baba Foundation, he has been at the forefront of peacebuilding and education initiatives. His foundation focuses on improving the education sector, providing scholarships, and supporting peace projects across Nigeria. “Education is the bedrock of any society, and we must do our part to ensure that every child has access to quality education,” 2Baba emphasized. 2Baba’s advocacy for social change and his hands-on approach in charity work demonstrate his unwavering dedication to giving back.

Don Jazzy: Empowering the Next Generation

Michael Collins Ajereh, famously known as Don Jazzy, is a music producer, singer, and the CEO of Mavin Records. Beyond his illustrious career in music production, Don Jazzy is celebrated for his philanthropic spirit. He has been involved in numerous charitable activities, including supporting aspiring musicians and entrepreneurs. “It’s important to lift others as we rise. We must create opportunities for the next generation,” Don Jazzy stated, reflecting on his frequent social media giveaways and support initiatives.

Wizkid: The Silent Philanthropist

Ayodeji Ibrahim Balogun, known globally as Wizkid, is another superstar whose philanthropic efforts, though less publicized, are profound. Wizkid has supported various charitable causes, particularly those focused on children and education. In 2020, he contributed to a COVID-19 relief fund aimed at providing support to those hardest hit by the pandemic in Nigeria. “Giving back is a responsibility we must all take seriously,” Wizkid remarked, highlighting his commitment to social causes.

Burna Boy: Advocacy through Music

Damini Ebunoluwa Ogulu, known as Burna Boy, uses his platform to advocate for social justice. His music often addresses critical societal issues, and he has been actively involved in various charitable causes. Burna Boy’s activism is reflected in his support for initiatives aimed at fighting injustice and inequality. “Music is a powerful tool, and we must use it to speak out against wrongs and advocate for change,” Burna Boy asserted, demonstrating his belief in the power of music as a tool for societal change. 

The Business of Music and Social Responsibility

The narrative of Nigerian musicians is evolving. No longer confined to the stage and recording studios, these artists are embracing their roles as business moguls and philanthropists. They understand that their success comes with a responsibility to give back to society. As they continue to break boundaries globally, their philanthropic endeavors at home are fostering a culture of giving and social consciousness.

In a country where the socio-economic challenges are significant, the efforts of these musicians provide a beacon of hope and inspire others to contribute to societal betterment. Their stories serve as powerful reminders that the heart of Nigerian music beats not just with the pulse of entertainment, but with the rhythm of philanthropy and social responsibility.

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