csrreporters 
Nigeria’s leading hygiene brand, Dettol, has reaffirmed its commitment to promoting hand hygiene nationwide during the Global Handwashing Day 2025 celebration, in collaboration with the Federal Ministry of Water Resources and Sanitation, The Wellbeing Foundation Africa (WBFA), and Kiddies ‘n’ Brands, a Reckitt Catalyst beneficiary.
This year’s theme, “Be a Hero, One Handwash at a Time,” highlights how simple individual actions can drive collective change, reinforcing handwashing as one of the most effective ways to prevent illness and improve public health.
The flagship event, held on October 15 in Abuja, brought together government officials, development partners, and media representatives to raise awareness on hand hygiene. The programme featured practical handwashing demonstrations led by Dettol and a renewed pledge from stakeholders to expand hygiene education across communities.
Cassandra Uzo-Ogbugh, Head of External Communications and Partnerships, Reckitt Sub-Saharan Africa, emphasized Dettol’s enduring leadership in hygiene advocacy:
“Handwashing is not just a routine practice; it is a basic human right, a key to well-being, and one of the most effective ways to prevent illness. At Reckitt, through Dettol, we have worked with Federal and State governments for decades to empower communities, strengthen public health, and promote hygiene education across Nigeria.”
The Honourable Minister of Water Resources and Sanitation, Engr. Professor Joseph Terlumun Utsev, praised Dettol and its partners for their sustained contribution to Nigeria’s hygiene and sanitation goals:
“Handwashing with soap remains a first-line defence against disease and a foundation for dignity, productivity, and well-being. The Federal Government is committed to collaborating with the private sector to scale access to hygiene facilities and drive behaviour change. Together, we can empower every Nigerian to be a handwashing hero.”
Beyond Abuja, the commemoration extended to communities in Lagos and Kwara States, where the Wellbeing Foundation Africa and Kiddies ‘n’ Brands led school- and community based engagements, teaching children and caregivers interactive hygiene practices aligned with Sustainable Development Goals 3 and 6.
Dettol’s broader initiatives, including Dettol Clean Naija and Reckitt Catalyst, have educated millions of Nigerians and supported innovative WASH and health focused social enterprises, underscoring how daily actions like handwashing can save lives. Through these ongoing collaborations, Dettol, the government, and partners continue to build a Nigeria where everyone can be a hygiene hero.
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