Effective CSR communication benefits an organisation in several ways. CSR communication can be used to influence stakeholders’ positive perception of the organisation, for example when consumers spread positive words regarding the organisation’s involvement in CSR initiatives.
CSR communication leads to awareness of shared social concerns with stakeholders, which facilitates their identification with the company. Consequently, stakeholders’ identification with the organisation leads to increased patronage and other brand supporting behaviours such as positive word of mouth, customer loyalty and referrals.
To find out how your organization can benefit from your CSR efforts or enhance your CSR communication, reach out to us: enquiries@csrreporters.com or WhatsApp to 234 1 803 401 2198
Visit: www.csrreporters.com
