BetKing, one of Nigeria’s leading sports and gaming brands, marked its 7th anniversary with a grand celebration at its Victoria Island headquarters. The event, attended by business partners, regulators, and well-wishers, highlighted the brand’s journey of innovation, responsible gaming, and long-term social impact.
The celebration featured BetKing’s brand ambassador, Nigerian football legend Jay-Jay Okocha, alongside company executives and partners. Guests were treated to an exclusive facility tour, a symbolic cake-cutting ceremony, and an evening of networking, entertainment, and reflections on the company’s evolution.
Seven Years of Growth, Responsible Gaming, and Sustainable Impact
Since its launch, BetKing has remained committed to not only providing a best-in-class gaming experience but also driving sustainable development across Nigeria.
Read also: BetKing Celebrates Five Years of Transforming Digital Sports Entertainment
Speaking at the event, Gossy Ukanwoke, Managing Director of BetKing, emphasized the company’s dedication to responsible business practices:
“Our journey has been one of vision, resilience, and commitment to delivering the best gaming experience in Nigeria. However, our impact goes beyond gaming. We have embedded sustainability in our business by promoting responsible gaming, investing in local communities, and supporting initiatives that create long-term value for Nigerians.”
A core pillar of BetKing’s sustainability agenda is BetKing Cares, the company’s flagship corporate social responsibility (CSR) initiative. Over the past seven years, the initiative has positively impacted over 35 communities across all six geopolitical zones of Nigeria, focusing on:
Youth Empowerment – Providing scholarships and vocational training programs to equip young Nigerians with skills for the future.
Financial Inclusion – Empowering thousands of BetKing agents with resources to run sustainable businesses, supporting job creation and economic stability.
Community Development – Supporting local infrastructure projects, such as schools and sports facilities, to foster social growth.
Ukanwoke reiterated:
“Sustainability for us means creating long-term value for our customers, agents, and the communities we operate in. Whether through responsible gaming, financial empowerment, or environmental consciousness, we are committed to making a lasting impact.”
BetKing’s Chairman, Toyin Pinheiro (SAN), reaffirmed the company’s mission to set new standards in the gaming industry:
“BetKing’s success is built on integrity, innovation, and a customer-first approach. Beyond being a gaming platform, we are an enabler of economic opportunities and community development. As we mark this milestone, we remain focused on growing responsibly and sustainably while delivering value to our stakeholders.”
In celebration of its 7th anniversary, BetKing has launched a N50 million anniversary rewards campaign to appreciate its customers. Running throughout February 2025, the campaign gives players a chance to win cash prizes, free bets, iPhones, PlayStation 5 consoles, and more simply by engaging on the platform.
According to Nengi Akinola, Head of Marketing at BetKing:
“At BetKing, our players are at the heart of everything we do. Our 7th-anniversary campaign is a way to reward their loyalty and make gaming even more exciting. Through this initiative, we are reinforcing our commitment to customer satisfaction and responsible gaming.”
Looking Ahead: A Future of Responsible Growth and Innovation
As BetKing embarks on its next chapter, the company remains focused on responsible business practices, community development, and gaming innovation. With an unwavering commitment to sustainability, ethical gaming, and long-term economic empowerment, BetKing is poised to continue leading the industry while making a meaningful difference in Nigerian society.
