Mediacraft Associates, a comprehensive public relations consultancy and the exclusive Nigerian affiliate of the globally renowned FleishmanHillard PR network, has been honoured with the esteemed ‘PR/Media Agency of The Year Award’ at the distinguished Nigerian Business Leadership Awards (NBLA).
The prestigious NBLA ceremony, held on Saturday, December 9, 2023, in Lagos, recognized Mediacraft Associates for its impactful consultancy services spanning two decades. Acknowledged as Nigeria’s largest PR consultancy firm by size, the company received commendation from Businessday, the foremost Nigerian newspaper specializing in market intelligence and business news.
The NBLA, an annual event hosted by Businessday, celebrates exceptional business leaders and organizations that have significantly contributed to the Nigerian economy.
John Ehiguese, the Group Chief Executive Officer (GCEO) of Mediacraft Associates, graciously accepted the distinguished award on behalf of the company during this year’s ceremony.
Frank Aigbogun, organizer of NBLA and publisher of Businessday Newspaper, emphasized the awards’ significance, stating, “The Nigerian Business Leadership Awards recognizes private sector leaders for their substantial contributions to the Nigerian economy. They shape it through indigenous innovation, visionary capacity, and patriotism, thereby enhancing Nigeria’s global competitiveness rankings.”
This recent accolade adds to Mediacraft Associates’ earlier triumphs this year. The agency was previously honored as the ‘Iconic PR Agency of the Year 2023’ at the Brand Communicator Awards. Furthermore, its GCEO, John Ehiguese, received the esteemed ‘MARKETING EDGE PR ICON OF THE DECADE’ award at the Marketing Edge 2023 Awards.
These recognitions reaffirm Mediacraft’s unwavering dedication to excellence and innovation in the realm of integrated marketing communication and public relations.
Celebrating its 20th anniversary this year, Mediacraft Associates remains steadfast in delivering unparalleled services in integrated marketing communication and public relations.
Expressing his elation at receiving the award, John Ehiguese remarked, “This recognition underscores our commitment to aiding our expanding local and global clientele in effectively engaging with their target audiences. It inspires us to elevate our efforts and further contribute to the advancement of the public relations industry.
“The public relations landscape continually evolves, adapting to new technology, innovative trends, and strategic thinking. As a business, we remain adaptable, consistently refining our methodologies to stay competitive.
“Through this approach, we’ve empowered our clients to enhance brand awareness, drive product visibility, and maintain market relevance.”
Mediacraft Associates looks ahead to the future with a renewed commitment to excellence and innovation, cementing its position as a frontrunner in the dynamic field of integrated marketing communications and public relations.
