Breastfeeding Just Got Profitable: Nigerian Moms Are Saving Big with Herconomy

What if we told you that breastfeeding your baby could also feed your bank account?

In Nigeria, mothers constantly juggle the rising cost of baby formula, inflation, and the hustle of day-to-day life, It’s time to flip the narrative with a bold innovation.

Herconomy, the women-focused digital bank founded by the visionary Ife Durosinmi-Etti, has just launched “Breastmilk Money”. This game-changing savings feature turns maternal care into a powerful tool for financial empowerment.

Yes, you read that right. Breastfeeding, a natural act of love and care, now comes with an economic twist and benefits

Here’s how it works: Rather than spending thousands of naira each month on formula, breastfeeding mothers can save that same amount using Herconomy’s “Breastmilk Money” feature and earn up to 14.3% interest in the process. This approach is not only smart and sustainable but also aligns with principles of social responsibility and gender equity.

“At Herconomy, we believe that true economic power begins with financial independence,” says Ife Durosinmi-Etti. “When women have the tools to save, invest, and grow their wealth, they gain the freedom to make the best choices for themselves and their families.”

This initiative goes beyond mere financial savings; it aims to reshape the economic future for Nigerian women, particularly mothers who often find themselves excluded from traditional wealth-building discussions. By connecting an everyday activity like breastfeeding with high-yield savings, Herconomy creates an inclusive finance model that drives genuine social impact. Access to finance remains a persistent obstacle for many women in Nigeria, with the World Bank estimating that only “35% of Nigerian women” have access to formal financial services.

The timing could not be more crucial. As household costs rise and women assume greater economic responsibility within Nigerian homes, features like “Breastmilk Money” become essential. This initiative demonstrates that financial inclusion is possible and begins at home in the arms of nursing mothers.

Herconomy is proving to the world that Africa’s future is female-led, financially empowered, and socially conscious. So, the next time you hear someone say, “breast is best,” remember to add, “…and it pays!”

Visit breastmilkmoney.com to discover how motherhood is evolving into a wealth-building movement one naira at a time.