While these terms can be effective in communicating a brand’s CSR commitment, it’s important for companies to ensure that these claims are backed by genuine actions and impactful initiatives. Consumers are increasingly aware and critical of greenwashing or insincere CSR efforts, so authenticity and transparency are key in maintaining trust and credibility.
Therefore, while using these keywords can be effective in conveying a brand’s dedication to CSR, it’s equally essential for companies to demonstrate tangible efforts and real impact in the areas they claim to prioritize.
