Wale Oyedeji is the Group Managing Director and CEO of First HoldCo Plc
First Bank of Nigeria (FBN) Holding Plc has officially rebranded to First HoldCo Plc, marking a significant milestone in its corporate evolution. This strategic move, approved at the bank’s 12th Annual General Meeting (AGM) in November 2024, aims to unify its subsidiaries and reinforce its market leadership.
Why the Name Change?
The rebranding aligns with First HoldCo Plc’s broader strategic restructuring to create a unified brand identity. According to a press release published on the Nigerian Exchange (NGX), signed by Secretary Adewale L.O. Arogundade, the name change will extend across all its subsidiaries, including First Bank Nigeria Limited, which remains the flagship entity.
A Unified Brand for a Stronger Identity
First HoldCo Plc emphasized that this transition reflects its longstanding heritage of trust, resilience, and innovation. The restructuring includes adopting a unified branding strategy across subsidiaries in Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage.
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Leadership’s Vision for the Future
Group Managing Director Wale Oyedeji described the transition as a pivotal moment in the company’s history, reinforcing its commitment to excellence. He highlighted that the move will:
- Empower subsidiaries across various markets.
- Strengthen First HoldCo Plc’s leadership position in Africa.
- Expand its global financial services footprint.
Oyedeji further stated that the unified structure will enhance operational efficiency, service clarity, and customer-focused solutions.
What’s Next for First HoldCo Plc?
The financial institution confirmed that the transition is subject to regulatory approvals, after which the new branding will be fully implemented across all business units.
As First HoldCo Plc embarks on this new journey, it aims to solidify its role as a leading financial powerhouse in Nigeria, Africa, and beyond.
