Do you know that impactful CSR can win you excellent press coverage? Creating a CSR program that gets you noticed could lead to a boost in your brand awareness and overall online brand affinity.
But then again, you have to be cautious about the why behind your CSR efforts. CSR that’s not authentic is considered greenwashing; if your CSR initiative seems too out of line with your mission and values, people can question its purpose, even if it comes with good intent.
Research has shown that employee beliefs behind CSR initiatives can impact workplace attitudes, trust in top management, organization pride, job satisfaction and even performance.
Your employees are your biggest brand ambassadors — so, lead with authenticity, and authentic press opportunities can follow.
To find out how your organization can benefit from your CSR efforts or enhance your CSR communication, reach out to us: enquiries@csrreporters.com or WhatsApp to 234 1 803 401 2198
Visit: www.csrreporters.com
