csrreporters 
Nigeria’s leading digital savings platform, Jollof+, has announced an exciting new partnership with Showmax, the popular streaming service, to reward new users with premium entertainment while promoting smart financial habits.
Under the collaboration, new users who sign up and activate a savings plan on the Jollof+ app the flagship product of Baobab Nigeria will receive exclusive Showmax subscription vouchers, combining the thrill of entertainment with the discipline of saving.
Since its launch last year, Jollof+ has recorded over ₦13 billion in user savings, a milestone that highlights its growing influence as one of Nigeria’s most trusted digital savings platforms. This partnership introduces a fresh lifestyle twist, connecting finance with fun and appealing to Nigeria’s vibrant youth and working class population.
“We know Nigerians want to save wisely without giving up enjoyment,” said Eric Ntumba, Chief Executive Officer of Baobab Nigeria. “Our partnership with Showmax allows us to reward users with something they love entertainment while reinforcing our mission to help them build consistent and healthy savings habits.”
Showmax, known for its vast collection of local and international series, movies, and original African content, expressed enthusiasm for the collaboration. We’re thrilled to partner with Jollof+ on this initiative that encourages people to make smart financial choices while enjoying world class entertainment,” said Adedotun Adegbite, Senior Specialist, Partner Communications, Showmax West Africa. “It’s proof that savings and entertainment can beautifully coexist.
Through this initiative, users can enjoy the best of both worlds financial empowerment and premium streaming access. Jollof+ also revealed that this is just the beginning, with more lifestyle collaborations, referral programs, and in app rewards planned to make saving simpler, more rewarding, and enjoyable. Our focus remains steadfast to empower Nigerians to build wealth steadily and confidently, the company stated. With partnerships like this, we’re showing that saving smartly can also be fun.
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