LEVELLING UP! Implications of Zoho partnership with ‘She Code Africa’
The partnership between Zoho and She Code Africa (SCA) is a powerful example of corporate social responsibility in action, reflecting a renewed commitment to community relations and acts of kindness from businesses of all sizes.
Zoho, a global technology company, has taken a significant step by partnering with SCA, a non-profit organization dedicated to empowering and upskilling African women in tech.
This collaboration will see Zoho conducting “Train the Trainer” sessions for SCA Academy trainers, introducing them to Zoho Creator, the company’s low-code app development platform.
The Country Head, Zoho Nigeria, Kehinde Ogundare, said: “At Zoho, we believe in supporting local communities by upskilling and hiring local talent, empowering local businesses with our technology, and promoting responsible and sustainable development. Our growth strategy, known as transnational localism, embodies these values. In continuation of this commitment to support progress at the grassroots, we are partnering with She Code Africa to equip Nigerian students with critical tech skills.”
Similarly, the Community Manager, She Code Africa, Maryblessing Okolie, said: “The ‘Young Creators Program.’ aims to bridge the technical skill gap and support talent-building for our youth who will be the next generation of leaders and professionals. We are glad to partner with Zoho to help our trainers learn the latest advancements in low-code technology, and then pass on the knowledge to our other students.”
This initiative is not just about teaching technical skills; it’s about fostering a deeper connection with the community. By focusing on upskilling African women in tech, Zoho is contributing to the empowerment of a traditionally underrepresented group in the technology sector. This effort helps to create a sense of inclusion and community development, which can lead to broader social and economic benefits. Hosting the training sessions locally in Lagos further strengthens Zoho’s ties to the community and demonstrates a commitment to local development. This localized approach helps build trust and rapport with the community, positioning Zoho as a supportive and engaged corporate citizen.
The “Train the Trainer” sessions are designed to create a ripple effect, where initial beneficiaries—SCA trainers—will further disseminate knowledge to a larger group of students. This amplifies the impact of Zoho’s contribution, fostering a culture of continuous learning and development. Additionally, providing free access to Zoho Creator for a year, along with training materials, removes financial barriers for the trainers and students. This act of kindness can significantly enhance their skills and career prospects, highlighting the transformative potential of such initiatives.
The CSR implications of this partnership are far-reaching. By aligning with several Sustainable Development Goals (SDGs), including Quality Education, Gender Equality, and Decent Work and Economic Growth, Zoho is demonstrating its commitment to sustainable and equitable development. This initiative underscores Zoho’s role as a responsible corporate citizen. By investing in the local community and prioritizing social impact, Zoho sets a precedent for other companies to follow, potentially inspiring a broader movement towards socially responsible business practices across different sectors and regions.
Moreover, the long-term impact of this program is substantial. The skills and knowledge imparted through the training have the potential to create long-term economic benefits for the participants and their communities. Skilled professionals can drive innovation, enhance productivity, and contribute to the growth of the local tech ecosystem. Engaging in meaningful CSR activities like this can also enhance Zoho’s reputation and build brand loyalty. Consumers and stakeholders increasingly value companies that demonstrate a genuine commitment to social causes, which can translate into positive brand recognition and customer loyalty, driving long-term business success.
In essence, the partnership between Zoho and She Code Africa is a testament to how corporates can leverage their resources and expertise to drive social change. By focusing on community relations and acts of kindness, Zoho not only enhances its CSR credentials but also contributes to the broader goal of sustainable development. This initiative serves as a model for other companies, demonstrating that corporate success and social responsibility can indeed go hand in hand.
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