csrreporters 
Digital bank PalmPay has partnered with Premier Cool to launch a nationwide consumer promotion worth ₦100 million, as brands turn to incentive-driven campaigns to cushion the impact of rising living costs on Nigerian households.
Tagged “10K for 10K,” the three-month promotion will reward 10,000 Nigerians with ₦10,000 each, paid instantly into winners’ PalmPay wallets. The campaign runs from January 12 to April 11, 2026, with 111 winners emerging daily across the country.
Premier Cool, an antibacterial cooling bar soap brand under PZ Cussons Africa, said the initiative is aimed at easing financial pressure on consumers while deepening brand engagement and loyalty.
Speaking at the launch event in Lagos, Managing Director of PZ Cussons Africa, Oghale Elueni, said the campaign reflects the company’s response to prevailing economic realities.
To participate, consumers are required to purchase a promo-coded 110g pack of Premier Cool (Ultimate or Black variant), scan the QR code on the pack to access the campaign microsite via the PalmPay app, and enter a unique code for an instant draw. Successful participants receive ₦10,000 immediately in their PalmPay wallets.
In addition, new PalmPay users who join through the promotion stand a chance to receive a welcome bonus of up to ₦5,550, further supporting PalmPay’s drive to expand access to digital banking services across Nigeria.