csrreporters 
Gift card trading platform TradeCard has officially launched operations in Nigeria, unveiling both its mobile trading app and a corporate social responsibility initiative aimed at reducing transport costs for working class commuters.
The Lagos launch event featured the signing of a memorandum of understanding with the Harvesters Africa Empowerment Foundation for the “Routes of Hope” initiative, which will provide over 6,000 subsidised return trips monthly. More than 2,000 commuters are expected to benefit, saving up to ₦12,000 each in transport expenses directly easing cost-of-living pressures and boosting disposable income.
Speaking at the event, TradeCard’s Nigerian brand representative, Clever Soni, noted that the company’s entry would not only redefine gift card trading but also contribute to Nigeria’s economic diversification.
“Gift cards are legitimate financial instruments, yet in Nigeria they’ve often been linked with scams. TradeCard is here to change that by offering a transparent, compliant, and secure marketplace that gives individuals and businesses a reliable way to convert cards to cash. By doing so, we’re unlocking liquidity that supports entrepreneurship, education, and everyday living expenses,” he said.
Already active in several countries, TradeCard allows users to list and sell gift cards at preferred prices, with transactions completed in under five minutes. Its target audience includes young adults, students, freelancers, and small business owners groups that can leverage the platform to free up capital for growth and innovation.
As part of its broader strategy, TradeCard will also run financial literacy workshops across universities and polytechnics to build trust and accelerate digital adoption.
Team lead at Harvesters Africa Empowerment Foundation, Diepriye Okunue-Olu, emphasized the socio-economic impact of the Routes of Hope project.
“Transportation costs in Lagos are high, consuming a significant portion of workers’ income. This initiative eases that burden while providing safe and reliable commutes. The ripple effect is increased productivity and greater economic participation,” she explained.
Soni concluded that the launch reflects TradeCard’s long term vision of becoming Africa’s leading digital asset exchange blending technology with social impact to foster financial inclusion and sustainable economic growth.
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