The Community Collective, in collaboration with MTN Nigeria and the British Council, has unveiled strategies aimed at boosting Nigeria’s fashion and creative sector, highlighting reforms that support entrepreneurship, skill development, and market growth.
The announcement was made at the third edition of the Venture Stack programme in Lagos, themed “Designing Desirability: Unlocking Value Chain and Market Assets for Fashion and Beauty Products and Brands.” The event brought together fashion entrepreneurs, creatives, and industry leaders to discuss resilience, scalable business models, and effective market positioning.
Renowned fashion designer Mai Atafo emphasised the need for continuous learning and excellence, urging creatives to remain hungry for knowledge in order to thrive. Meanwhile, Dare Aliu, founder of TDA Group Africa, highlighted the shortage of skilled manpower in the industry but encouraged entrepreneurs to invest in staff development, noting that opportunities remain even in challenging circumstances.
Moremi Dare-Aliu, CEO of Pink Perfection Accessories, advised entrepreneurs to start small and remain consistent, stressing that sustained effort over time builds lasting success.
The founder of The Community Collective, Imogie Immanuel, explained that Venture Stack fosters collaboration between industry veterans and emerging entrepreneurs. “Our vision is a thriving, inclusive ecosystem that supports individual growth while transforming society. Venture Stack bridges the gap between industry leaders and the next generation of business owners, enabling them to build smarter and scale stronger as a collective,” he said.
The programme also underscored the importance of consumer insights in driving brand growth, with creative strategist Debie Mangut and pop-culture strategist Franklin Ozekhome highlighting the value of data-driven decision-making for fashion and beauty businesses.
The event featured the launch of the first Venture Stack marketplace, showcasing made-in-Nigeria fashion and beauty products from brands such as House of GDI, Laurens & Co., Imani, The Good Girl Fit, Sassy by Etty, Style by Empress Express, Noga Stephen, House of Xtyna, Esit, and Bon Plaisir.
Attendees benefited from mentorship sessions and practical guidance on distribution, pricing strategies, and developing market-ready products, equipping the next generation of entrepreneurs with the tools needed to thrive in Nigeria’s creative economy
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