Honda Launches New Motorcycle into Nigerian Market
Honda Manufacturing Nigeria Limited has officially launched a new motorcycle, Honda CB Unicorn, into the Nigerian market.
The launch of the motorcycle took place on Wednesday, at Radisson Hotel, Ikeja, Lagos for both private and commercial use; “very reliable for commercial and private use”, according to the company.
In his remarks, the Managing Director of Honda Nigeria, Hirohide Ichikawa, said that “the new Honda Unicorn was manufactured with the same innovative precision technology that is synonymous with the Honda Brand, its unique and amazing features which makes it the best of its class.”
He noted that the Honda Unicorn is designed to perfection after extensive engagement with their business partners on the distribution value chain and personal users, adding that the motorcycle is popular in India and the Middle East where the company recorded sales of more than 150,000 units in a year.
The event had in attendance 27 motorcycle dealers from Lagos, Abia, Ogun, Oyo, Adamawa, Bauchi, Kaduna, Adamawa, Taraba and Kano States.
Introducing the new product, the Sales Manager of the company, Olabade Badejo, said the Unicorn motorcycle stands out because it is “convenient of service/part availability, best in fuel consumption, guarantees high quality and durability, high resale value, comfortable seat and easy manufacturing”.
He added that the motorcycle which is targeted at private and corporate customers can be used for the dispatch of letters, food delivery, bank delivery, leisure, travel, fun ride, ride to church, delivery of general merchandise, and good for patrol by security agencies.
Mr Badejo noted that the retail price for the bike is pegged at N1,400,000 and is available in various colours, including imperial red metallic, mat axis grey metallic, pearl igneous black, and pearl amazing white.
He reiterated that the “high quality and efforts for service/parts” are the strong points of the Honda Unicorn which is set for mass distribution from their head office in Ota, Ogun State.
The MD noted that the company decided to launch the Honda Unicorn despite the current situation of the Nigerian economy.
“We are particularly proud that the Honda Unicorn is being launched today under the present difficult operating terrain in Nigeria. This doesn’t only symbolizes the hope for a better future but also expresses our continued belief and trust in the Nigerian dream.
“Indeed, despite the difficult operating environment, Nigeria continues to play a key role in the business plans of Honda Motor globally,” he said.