Power of Community Relations A Life-Saving Example from Navo Pharmacy
In the neighbourhood of Ogundele Street, Oko Oba, Orile Agege in Lagos State, an ordinary night took a harrowing turn for Samuel Oshanugor, owner of Navo Pharmacy. On a fateful Monday evening, armed robbers stormed the pharmacy, robbing it at gunpoint and attempting to abduct Samuel Oshanugor, only to be thwarted by the quick action and united voice of the community.
The incident, which could have ended tragically, instead showcased the profound benefits of fostering strong community relations. Lawrence Olawale, the pharmacy manager, recounted the events of that night with a mix of relief and gratitude. As the robbers attempted to drag Samuel Oshanugor into his car, parked just outside the pharmacy, the community sprang into action. Residents like James Alade and others swiftly reacted, raising an alarm that drew attention to the unfolding crime.
“We all started shouting ‘Thief!’,” Lawrence Olawale recalled. This collective outcry not only alerted more residents but also created a deterrent effect on the robbers. Amidst the chaos, the robbers’ escape plan was foiled when their car got stuck in a pothole-ridden road—a stroke of luck that further complicated their getaway.
What stood out most from this ordeal was the solidarity and protective instinct displayed by the community towards Navo Pharmacy and its owner. This wasn’t merely a stroke of luck; it was a testament to the strong bonds and goodwill cultivated over time between the pharmacy and its neighbors. Samuel Oshanugor’s dedication to building relationships within the community paid off in a moment of crisis. The familiarity and trust he had nurtured with the residents became a shield against danger, turning bystanders into vigilant defenders.
This incident underscores a crucial lesson for businesses, no matter how small: investing in community relations is not just a nicety but a strategic imperative. Companies that actively engage with their local communities build resilience against unforeseen challenges. They create a network of support that can prove invaluable in times of distress, as seen in the case.
For businesses, this serves as a compelling example of why nurturing a robust relationship with host communities is essential. Here are a few takeaways:
1. Trust and Goodwill: Building trust with local residents creates a supportive network that businesses can rely on in times of crisis. The familiarity and positive rapport Navo Pharmacy had with its neighbors played a crucial role in the swift communal response.
2. Enhanced Security: While security systems and measures are vital, the presence of a vigilant and supportive community provides an additional layer of protection. The immediate response from the residents in this incident is a testament to the security benefits of good community relations.
3. Community Engagement: Regular engagement with the community through events, health campaigns, and local partnerships not only benefits the residents but also strengthens the business’s standing in the community. This mutual support was evident when the community came together to thwart the criminal act.
4. Corporate Social Responsibility (CSR): Businesses that actively participate in CSR initiatives build a reputation of care and concern for their host communities. This reputation fosters loyalty and protective instincts among community members, as demonstrated by the residents of Ogundele Street.
Forever, the story of Navo Pharmacy highlights that in moments of crisis, it is often the strength of these relationships that makes all the difference. By investing in community relations, companies not only enhance their operational security but also build a resilient and supportive environment that can come to their aid in times of need.
