An indigenous, fast rising fashion brand, ORALUGO, has been launched in the highbrow Victoria Island of Lagos. The launch marks an exhilarating milestone for fashion aficionados, showcasing ORALUGO’s innovative designs and cementing its presence in Nigeria’s bustling fashion landscape.
The much-anticipated debut of ORALUGO’s exclusive fashion emporium, located on Idowu Martins Street in Victoria Island, drew admiration from fashion enthusiasts, influencers, and style connoisseurs, who marveled at the brand’s unique creations.
Originating as a creative pursuit during the COVID-19 lockdown, ORALUGO blossomed from a passion project into a thriving business, officially established in 2021. Since its inception, ORALUGO has swiftly ascended to become a prominent name among Nigeria’s premier ready-to-wear designers.
Adaora Okpalugo, the visionary Chief Executive Officer behind ORALUGO, shared her inspiring journey into the fashion sphere, stating, “The inspiration to venture into fashion struck during the COVID-19 lockdown, catalyzing my swift entry into the industry when everything seemed at a standstill.”
A lawyer by profession, Adaora’s innate sense of fashion and style fuels her ambition to elevate ORALUGO to greater heights, buoyed by glowing testimonials from satisfied patrons praising the brand’s quality and finesse.
Adaora emphasized, “My passion for the female form and fashion has propelled me into the fashion business. The allure of women’s fashion, models, fashion publications, and stylish celebrities has been my muse, culminating in the birth of ORALUGO.”
At ORALUGO, a commitment to uncompromising quality stands as a cornerstone. Adaora affirmed, “Quality defines us. Our dedication to providing top-tier fashion experiences remains unwavering. We are resolute in delivering unparalleled satisfaction to our esteemed customers.”
Reflecting on the global fashion landscape, Adaora highlighted the evolution of fashion, particularly in Nigeria. “Nigerian fashion designers have evolved and now compete on the global stage,” she observed. “As the ORALUGO brand celebrates its two-year milestone this June, I draw inspiration from both seasoned and emerging designers. Fashion is continually evolving, embracing freedom, and transcending boundaries.”
