Business of any scale must engage CSR – PR experts hint

Public Relations experts have disclosed that Corporate Social Responsibility (CSR) as a business tool, should not just be done by few big business entities, multinationals or rich individual but should be the sole responsibility of every individuals and businesses whether small or big in the interest of making the society better and protecting the planet in line with the United Nations’ Sustainable Development Goals (SDGs).

They made this assertion at the unveiling ceremony of the book titled ‘Social Responsibility and Sustainable Development’ co-authored by Dr. Wole Adamolekun and Dr. Rotimi Olatunji.

According to the reviewer of the book, Lanre Arogundade who was represented by Oladokun Omojola said that “CSR should not necessarily be an exclusive preserve and sole responsibility of big business entities and super-rich individuals. Rather, it should be the concern for all, to make the desire impact.”

He added that “Corporate Social Responsibility, with or without the ‘corporate,’ had great potentials in the years to come, as it is the defining factor for those businesses that will hold sway. The corporate scandals that wreaked irreparable damage to the corporate image of many big multinationals: the unethical practices of falsified company performance accounts, poor labour standards, human right abuses, corruption, aggravated poverty, conflict and negative environmental impacts, are all eye-openers for pitfalls that can be avoided. Ultimately, this will aid the achievement of peak performance in the three key areas of the environment, social, and financial performance.”

The Chairman of the occasion, Yomi Badejo-Okusanya, who is also the Group Managing Director of CMC Connect LLP, said “The world is changing and we are feeling the effect of not giving back to the society and not being socially responsible. I know times are hard but we must give more.”