csrreporters 
Rite Foods Limited, Nigeria’s leading food and beverage company, ignited the spirit of boldness and creativity at Felabration 2025 through its flagship brand, Fearless Energy Drink, as the festival’s exclusive energy drink sponsor.
Under the campaign theme “Shakara, No Fear,” Fearless brought high energy experiences to festival-goers, blending music, dance, and self-expression. Dance battles, freestyle rap contests, and interactive brand activations offered young talents a platform to showcase confidence and originality, with winners receiving cash prizes and exclusive merchandise.
Festival-goers also enjoyed immersive experiences, from nostalgic photo booths featuring a classic 1980 Beetle to colorful face-painting sessions, capturing the playful and expressive spirit of Shakara.
Boma Harrison, Head of Marketing at Rite Foods Limited, said, “‘Shakara’ is about confidence, self expression, and standing tall values Fela embodied and Fearless celebrates. Through this campaign, we inspire Nigerians to live boldly, embrace creativity, and own their energy without fear.”
The activation highlighted Fela Anikulapo Kuti’s enduring influence as a cultural icon of courage, truth, and freedom, connecting his legacy to today’s youth and reinforcing Fearless Energy Drink’s commitment to championing creativity, courage, and self-belief.
Through its dynamic presence at Felabration 2025, Fearless Energy Drink reaffirmed its role as a youth-focused, culturally connected brand, inspiring Nigerians to live boldly, express freely, and seize every moment.