FirstBank of Nigeria Limited has reaffirmed its commitment to business growth and partnership development through its Key Distributor Finance Scheme, as it celebrated outstanding distributors in the Fast-Moving Consumer Goods (FMCG) sector at the 2025 Key Distributor Forum for the South-West region, held in Lagos.
The event brought together key stakeholders, business partners, and industry leaders to recognise excellence and strengthen collaborations that drive shared success.
Speaking at the forum, Managing Director and Chief Executive Officer of FirstBank, Segun Alebiosu, described the gathering as part of the bank’s broader customer experience and relationship management initiative a reflection of its dedication to building long-term, mutually beneficial partnerships.
“Our distributors are not just clients; they are partners, friends, and a vital part of our financial ecosystem,” Alebiosu said. “They support us, and we, in turn, support them. Their consistency, innovation, and commitment to growth are the reasons we’re here today to celebrate and honour them.”
Alebiosu noted that the bank’s collaboration with distributors goes beyond financing or business transactions, emphasizing that the relationship is anchored on shared values and collective progress.
“You are much more than distributors,” he added. “We belong to the same ecosystem and share common principles. As you grow, we grow with you. That is the true essence of partnership.”
Through its Key Distributor Finance Scheme, FirstBank continues to empower businesses with access to working capital, trade finance, and value chain support enabling distributors and manufacturers to scale operations and strengthen supply networks across Nigeria.
The forum further reinforced FirstBank’s position as a trusted financial partner committed to advancing commerce, supporting entrepreneurs, and driving inclusive economic growth across the country


