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As the world pauses to reflect on the vital role of water, Rite Foods Limited, Nigeria’s leading food and beverage company, takes action beyond words—ensuring those who keep Lagos running stay hydrated.
In celebration of World Water Day 2025, the company reaffirmed its commitment to sustainability and community well-being by distributing Bigi Premium Drinking Water to essential workers across key locations in Lagos. This initiative underscored the critical importance of clean water for health, productivity, and daily survival.
Marked annually on March 22nd, since 1993, World Water Day, which was proposed at the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro, Brazil, focuses on the importance of freshwater and advocating for the sustainable management of freshwater resources.
Themed ‘Glacier Preservation’, the 2025 World Water Day emphasises the critical role of glaciers in sustaining the planet’s water cycle. Glaciers, mountain runoff, and snowmelt provide nearly two billion people with essential water for drinking, agriculture, and energy production. As the world grapples with climate change and the rapid melting of glaciers, this year’s theme calls for urgent action to reduce carbon emissions and implement local adaptation strategies.
Taking this International Day to a greater dimension, Rite Foods Limited, the leading company in the food and beverage sector of Africa’s largest economy, took the day’s initiative to essential workers. From traffic wardens braving the scorching heat to keep Lagos’ roads orderly, to street sweepers working tirelessly to maintain a cleaner environment, and security personnel ensuring public safety, the company distributed its premium Bigi Table Water to them to quench their thirst as they work under the scorching sun.
To appreciate its unwavering dedication, Rite Foods Limited provided much-needed hydration at high-traffic locations, including Mobolaji Bank Anthony Way (Ikeja Plaza and the hospital), Ikeja Underbridge, Obafemi Awolowo by Allen to T-Junction, Kudirat Abiola Way, LTV Traffic Light, Adax Mall Traffic Light, Acme Junction (Domino’s Pizza), Ikosi Road Junction by Day Star, Ojodu (Road Safety Junction), and Berger Underbridge.
Amid the sweltering Lagos heat, where dehydration can take a toll even on the strongest individuals, this initiative was more than refreshing—it was essential.
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One of the essential workers who received the brand’s premium bottled water expressed gratitude, saying, “It was refreshing and soothing to be remembered, especially under the scorching sun and the current heatwave. Having access to a premium brand like Bigi Premium Drinking Water made all the difference.”
Bigi Premium Drinking Water’s remarkably crisp, refreshing, and pure taste makes it the perfect hydration companion. Rite Foods takes pride in delivering a product that embodies premium quality, unmatched purity, and absolute freshness—offering confidence and reliability in every sip.
The company remains dedicated to initiatives that promote environmental sustainability, public health, and social impact. Through this World Water Day activation, the company is not only providing much-needed hydration to hard-working members of society but also reinforcing the importance of clean and accessible water for all.
These and other sponsorships have earned the company various accolades, like the recent ‘Food Company of the Year 2024’ at the prestigious Independent Awards 2024. This recognition reaffirms Rite Foods Limited’s continuous commitment to quality, innovation, and consumer satisfaction, solidifying its position as a leading indigenous brand delivering superior food and beverage solutions.
Interestingly, as Lagosians witnessed this thoughtful act, many took to social media to commend Rite Foods for making a difference. Ogochukwu @TheEmmalez said, “Water is the best gift anyone can give under this intense weather, and this Bigi hydration to essential workers is so cool.” Another expressed his feelings; Uncle Deen @officialmrdeen “If you ask me, I’ll say this initiative is my CSR Idea of the Year – very relevant, appropriate and impactful. It’s an initiative with human kindness. Well done, Rite Foods!” An observer who was captivated affirmed, “This has to be my favourite community initiative this year. Who else thinks Rite Foods just set a new standard?
Other reactions on social media were as follows: “The heat in Lagos is unbearable! If you’re not hydrated, you’re in trouble. More initiatives like this, please.” “Water access is a privilege for some, while it should be a basic right for all. Let’s do more to make clean water accessible.”
Essential workers also expressed their delight after being hydrated. One recipient, a traffic officer, shared: “Standing under the sun all day is no joke. Having access to a premium brand like Bigi Premium Drinking Water made all the difference.”
A street cleaner added, “We work long hours, and sometimes we don’t even have time to buy water. This small act means a lot.”
On this scheme, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, emphasised the company’s deep-rooted dedication to community welfare and hydration awareness:
“Water is life. It is not just essential for survival but is also at the core of our products. As we mark World Water Day, we want to ensure that those who tirelessly serve our communities have access to this vital resource. At Rite Foods, we are committed to giving back to society while promoting hydration, wellness, and water conservation.”
The company has also championed other initiatives, discovering and nurturing talents for national development. A key example is the sponsorship of Nigerian Idol for five consecutive years (Seasons 6-10), showcasing the brand’s investment in entertainment, culture, and youth empowerment.
Given that, other comments flooded the various social media accounts also on the streets of Lagos with the following: “If you want to understand why Rite Foods is growing so fast, just look at their initiatives. They are everywhere, making an impact. Kudos,” “This initiative was so touching; seeing officials of the Lagos State Traffic Management Authority (LASTMA) and the Vehicle Inspectorate Office (VIO) officers receive the water made me emotional.” “This is why Rite Foods is competing so well with global brands. They think local, act big, and deliver real impact.”
This commitment is a direct reflection of the brand’s “Proudly Nigerian” philosophy, which has been consistently expressed through meaningful engagement with consumers and stakeholders.
This dedication has earned Rite Foods numerous industry recognitions, including ‘Food Company of the Year 2024’ at the Independent Awards 2024; ‘Most Innovative Carbonated Soft Drink Brand of the Year’ – Bigi; ‘Most Outstanding Energy Drink in Consumer Engagement’ – Fearless Energy Drink; ‘Best Value for Money – Carbonated Drink Brand 2023’ – Bigi Cola; and ‘Outstanding New Product of the Year – Juice’ – for the Sosa Fruit Drink, among others.
The accolades further solidify Rite Foods’ position as a leading indigenous brand, delivering superior food and beverage solutions with innovation, quality, and consumer satisfaction at its core.
With every bottle of Bigi Premium Drinking Water shared, Rite Foods Limited continues to reinforce its commitment to nourishing communities, protecting the environment, and promoting a culture of hydration and well-being to rejuvenate Nigerians at home, in the office, and at celebrations.
The truly world-class and proudly Nigerian foods and beverages company, Rite Foods Limited, was established in 2007. With its mentality of “I can…I am”, in its giant stride on innovative spirit and uniqueness, it has risen to stardom from a simple beginning at Opebi, Lagos, and has built its values around excellence, innovation, integrity, and accountability, with global best practices.
Rite Foods Limited, a member of the first-rate Ess-AY Holdings Limited, which began operation in 1963 and grew to become the number one largest and first fully equipped colour laboratory in Nigeria and West Africa.
The company was responsible for AGFA in eight countries of the region, namely Nigeria, Benin Republic, Togo, Ghana, Burkina Faso, Niger, Chad, and Cameroon, competing with multinationals like Kodak, Fuji, and Konica Minolta.
The innovative organisation, skilled in the art of photography, later incorporated Rite Foods Limited, the groundbreaking food and beverage company, which commenced operation in 2008.
The company’s ingenuity has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the number one energy drink brands, comprising the Fearless Red Berry and Fearless Classic drinks that have blazed the trail for competitors, who now make use of the same standard for their brands.
Other brands on its stable are the premium Sosa Fruit Drink with its five flavours – Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry – with a refreshingly unique taste that is SOoo smooth and available in 35cl and 1-litre packs.
These brands are produced in a state-of-the-art factory at Ososa, Ijebu Ogun State, with modern technology and facilities which have been described as truly world-class, depicting the standard of a foremost company that has emerged from a humble beginning to prominence.
Against this backdrop, the company’s Managing Director, Seleem Adegunwa, averred that the growth trajectory of the organisation within a short period of its operation is due to the lion mentality of “I CAN…I AM”, a DNA inherited from its parent company Ess-Ay Holdings, which is anchored on excellence and innovation.
He pointed out that it is a motivational force that is driven by a winning spirit of achieving set goals, a major factor for the success recorded in making Rite Foods’ brands the toast of consumers.
The Rite Foods boss explained that the inventiveness of the company led to the country’s insignia on its polyethylene terephthalate (PET) bottle Bigi soft drinks packaging, a style that has been copied by competitors.
