Terra Seasoning Cubes Tops As Best Choice for Flavour and Quality for Consumers

Terra Seasoning Cube has emerged as the Best Seasoning Brand at the 4th Consumer Value Awards, reaffirming its strong connection with Nigerian consumers and its reputation for delivering rich, consistent taste in everyday meals.

The brand secured an impressive 76 per cent of total consumer votes at the award ceremony held recently in Lagos, outperforming competitors by a wide margin in the seasoning category.

Organisers of the Consumer Value Awards described the platform as a fully consumer-driven initiative that recognises brands delivering real value to Nigerians. The selection process began earlier in 2025 with nationwide nominations from consumers and industry stakeholders, followed by more than two months of open voting. Terra Seasoning Cube received multiple nominations and went on to dominate the category, reflecting strong consumer trust and preference.

The win highlights Terra’s positioning as a practical, flavour rich seasoning designed to enhance the taste of everyday Nigerian meals. Widely used across homes, Terra Seasoning Cube is valued for its versatility adding depth to soups, stews, sauces, rice dishes, and local delicacies while remaining easy to use and consistent in flavour.

Reacting to the recognition, Probal Bhattacharya, Chief Marketing Officer of TGI Group, said the award carries special significance because it is driven entirely by consumer choice.

This recognition means a lot to us because it comes directly from the people who use Terra Seasoning Cube every day. Our consumers have consistently shown appreciation for the taste and quality of our products, and this award reinforces our commitment to delivering flavour they trust,” he said.

Bhattacharya added that Terra would continue to focus on understanding consumer tastes and preferences, ensuring that its seasoning products remain relevant, accessible, and aligned with the evolving needs of Nigerian kitchens.

The award further strengthens Terra Seasoning Cube’s position as a trusted household brand, recognised not only for quality but also for its ability to bring out great taste in everyday cooking.