csrreporters 
Three Crowns Milk, a leading dairy brand under FrieslandCampina WAMCO Nigeria PLC, has marked the 10th anniversary of its flagship Mum of the Year campaign a decade-long initiative dedicated to celebrating and rewarding exceptional Nigerian mothers.
The 2025 grand finale, held in Lagos, brought together families, industry stakeholders, and brand enthusiasts in a vibrant celebration of motherhood, wellness, and love.
Speaking at the event, FrieslandCampina WAMCO’s Marketing Director, Maureen Ifada, described the campaign as a milestone achievement that underscores the brand’s enduring commitment to recognising mothers who exemplify love, resilience, care, and leadership within their families.
“This milestone edition reflects our unwavering dedication to celebrating Nigerian mothers and supporting their health and wellbeing a cornerstone of strong families and a thriving society,” she said.
After a rigorous selection process verified by the Lagos State Lottery Commission and the Federal Competition and Consumer Protection Commission (FCCPC), Ugwu Edith Uzoamaka emerged as Mum of the Year 2025.
Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the event featured fitness challenges, musical performances, and moments of heartfelt recognition for mothers across the nation.
In its statement, Three Crowns reaffirmed its mission to continue empowering Nigerian families through nutrition, wellness, and meaningful engagement.
“Every mother is a treasure, and this celebration is our way of honouring that treasure with recognition, wellness, and joy,” the brand added.