The Pitcher Showcase Lagos will take place on Thursday, September 25, 2025, bringing together professionals and emerging talent in the marketing communications industry. The festival will celebrate creativity across advertising, media, and branding while highlighting achievements within Africa’s creative economy.
The Lagos edition follows the festival’s international debut in Cannes earlier this year. It will feature screenings and exhibitions of winning entries from the 2025 Pitcher Awards and serve as the platform for the official presentation of the Special Awards and Academy Awards.
Among the honorees are PHD Nigeria, named Media Agency of the Year, and Dentsu Creative Kenya, awarded Advertising Agency of the Year. Other recognised organisations include OMD Africa, Dentsu Africa, X3M Ideas, OMG Africa, Tusker Lager Kenya, Martell, NCBA, and Pernod Ricard, across categories spanning media, advertising, branding, and marketing.
The Pitcher Academy Awards will spotlight emerging professionals under 30 competing in categories such as design, copywriting, media, and digital.
According to the organisers, the event will also feature networking sessions and exhibitions, providing opportunities for collaboration between established leaders and young talent.
Chairman of the festival and CEO of CHINI Africa, Dr. Nnamdi Ndu, said the event aims to celebrate Africa’s creative community and showcase the bold ideas shaping the industry’s future. He added that the festival plays a critical role in nurturing the next generation through initiatives such as the Future Creative Leaders Academy.
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